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The REST API allows you to build applications that interact with Hootsuite and operates on same data. That means message actions performed through the API are visible inside the Hootsuite Dashboard and can benefit from functionality offered there. Features of the API include:

  • REST/JSON APIs to integrate with Hootsuite backend services
  • Industry Standard OAuth2 Authentication
  • HTTP Webhooks for simple event notifications
  • SAML 2.0 for Single Sign On integration.

Publishing API

Use the Publishing API to schedule content to post to social media accounts on a specific date and time including media.

Your Input
Output
  • Message Text
  • Images or Videos to attach to the message
  • Social Network targeting options, privacy, geolocation options
  • Hootsuite Message Tags
  • Webhook callback servers
  • Social account(s) to publish to
  • Messages scheduled and visible on your Hootsuite dashboard.

User Management API

Use the User Management API to onboard users into a Hootsuite instance using the SCIM provisioning standard.

Your Input
Output
  • Users to add to the Hootsuite instance
  • Teams to create in the Hootsuite instance
  • User(s) added to Hootsuite instance
  • Teams created in Hootsuite instance
  • User(s) deprovisioned from Hootsuite instance

Ow.ly API

Use the Ow.ly API to shorten links, track link clicks, and upload images.

Your Input
Output
  • Web Link to Shorten
  • Shortened links in the ow.ly/hash format
  • Shortened links using configured vanity URLs
  • Click stats for shortened links.

Overview